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Diablo III

Recently came across Toronto-based software engineer Alex Curelea's blog, in which he describes the psychology behind why Diablo III may not be as satisfying as Diablo II was. It was a good read, and very quick too.

In the analysis, he compares Diablo fans to monkeys who are rewarded with flavored juice when they pull a lever after a specific sequence of shapes is displayed on screen. Eventually, the monkeys begin to associate the reward with the sequence of shapes, and the reward center of their brain becomes stimulated when the sequence appears, rather than when the actual reward is given later.

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