A new NFL 2k isn't coming any time soon

Earlier today, football gaming fans got some bad (but not un-expected) news. Take Two has apparently canceled its proposed new NFL 2k video game. There wasn't any kind of press release or public announcement (that I saw). Instead, Take Two CEO Strauss Zelnick broke the news in an interview with Game File. The full interview is behind a pay-wall, so I wasn't able to read the entire thing. So I was reliant on other media outlets, such as Insider Gaming, to summarize the interview.

Take Two had obtained the rights to make an NFL game back in 2020. The kicker was that EA still held an NFL-mandated exclusivity on "simulation" NFL games, which meant that anything 2k would develop or publish would have to be some kind of "non-simulation" (i.e. "arcade") game.

However, the little shreds of news that we got about this game over the years indicated that it was in development hell, and may have been completely restarted multiple times. Now, Zelnick has confirmed that the designs that Take Two was experimenting with simply "weren't working out creatively". Take Two couldn't simply make an NFL 2k game like they used to back in the early 2000's, since that would qualify as a "simulation" game. This apparently left them struggling to try to find an alternative identity for their game. Would it be something like NFL Street? NFL Blitz? Legend Bowl? Or maybe ... ugh ... their own variation of Ultimate Team, but without a Franchise Mode to go along with it in order to appeal to sim gamers like me? Well, apparently, none of those ideas really panned out, and the designers were unable to come up with any ideas or prototypes that the executives felt would appeal to a wide enough market to justify the costs of the NFL license and development.

The only product that came out of the deal was a mobile card-collecting game called NFL 2k Playmakers, which went out-of-support after only a year on the market.

NFL 2k Playmakers was a mobile card-collecting game that was shut down after only a year.