A few weeks ago, I started reading about some new ad campaign that Sony was planning called "Long Live Play". I was kind of disappointed to hear that Sony would be taking a new approach to its advertising, as I actually really enjoyed some of the early Kevin Butler ads. Today, I saw the first advertisement in this new campaign, and it blew me away in terms of creativity and execution!

The full ad is shown below:

While a "love letter" to the gamer in the form of a TV commercial doesn't make up for losing tens of millions of people's Credit Card information, reminding people of why they love to game is a great first step towards bringing back our business. The advertisement above features many of the most beloved characters in the PlayStation 3 library giving heartfelt thanks to the efforts of one valiant gamer for bringing their stories to life and helping them through their greatest perils.

[More]
Grid Clock Widget
12      60
11      55
10      50
09      45
08      40
07      35
06      30
05      25
04      20
03      15
02      10
01      05
Grid Clock provided by trowaSoft.

A gamer's thoughts

Welcome to Mega Bears Fan's blog, and thanks for visiting! This blog is mostly dedicated to game reviews, strategies, and analysis of my favorite games. I also talk about my other interests, like football, science and technology, movies, and so on. Feel free to read more about the blog.

Check out my YouTube content at YouTube.com/MegaBearsFan.

Follow me on Twitter at: twitter.com/MegaBearsFan

Patreon

If you enjoy my content, please consider Supporting me on Patreon:
Patreon.com/MegaBearsFan

FTC guidelines require me to disclose that as an Amazon Associate, I earn from qualifying purchases made by clicking on Amazon product links on this site. All Amazon Associate links are for products relevant to the given blog post, and are usually posted because I recommend the product.

Without Gravity

And check out my colleague, David Pax's novel Without Gravity on his website!

Featured Post

The Humanity of NCAA Football's In-Season RecruitingThe Humanity of NCAA Football's In-Season Recruiting08/01/2022 If you're a fan of college football video games, then I'm sure you're excited by the news from early 2021 that EA will be reviving its college football series. They will be doing so without the NCAA license, and under the new title, EA Sports College Football. I guess Bill Walsh wasn't available for licensing either? Expectations...

Random Post

Gilgamesh is the first to civilize in Civilization VIGilgamesh is the first to civilize in Civilization VI02/19/2017 Sumer is one of the oldest civilizations known to have existed. The first permanent cities may have been settled along the Euphrates and Tigris rivers of Mesopotamia (modern day Iraq) as early as 5500 B.C., and written records date back as far as 3300 B.C.. The Sumerians were among the first adopters of agriculture, as the fertile...

Month List

Recent Comments

Comment RSS