While the federal government continues to dive head-first into inept authoritarianism (which I will continue to say, while the government still allows me to say it), at least state governments are still occasionally doing what they are supposed to do. Earlier this week, the state of California passed a new law requiring streaming services such as Netflix, YouTube, and so forth to limit the volume of ads to be no louder than the volume of the actual content.
This may seem like a minor thing that shouldn't need legislation. Which is true. It really should not require legislation, as streaming services and advertisers should have known to self-regulate this to begin with -- especially considering that there is already a similar law for broadcast TV and radio! But then again, when does corporate self-regulation ever work? (Again, statements like that might get me arrested in the future...) But even though this bit of self-regulation would seem like common sense, this has been a massive pet peeve of mine for years, and it still had to come down to a government regulating it.
I'm sure I'm not the only one who gets frustrated by having to turn the TV volume up almost as high as it will go, just to be able to hear and understand dialogue in a movie or TV show, only to have an ad come on and deafen me, almost blow out my speakers, shake the house, and wake up any family who are sleeping. I've been ranting and complaining about this privately, at home, for years (and have probably posted complaints about it online a few times). Now, it appears, that streaming services might finally have to address the problem.
The new California law doesn't go into effect until July of 2026, and I don't live in California, so I might still be waiting a long time to see this change in my own personal TV and movie streaming experience. In fact, it might never change at all. But I am hopeful that it will. It is quite common for corporations to implement state regulations in their products and services for all states or jurisdictions. This is because it's often simpler and cheaper to just apply the change everywhere, rather than have to have different versions for different jurisdictions. So if YouTube, Netflix, and so forth have to develop an algorithm to match the volume of ads to the volume of content, there's a good chance that new code will be applied to all their content everywhere; rather than having to specifically check and apply it only if the viewer is in California.
So there's a strong chance that, even though I don't live in California (and many of my readers probably don't either), we will all benefit from this new California law.
Thank goodness for California!