A few weeks ago, I started reading about some new ad campaign that Sony was planning called "Long Live Play". I was kind of disappointed to hear that Sony would be taking a new approach to its advertising, as I actually really enjoyed some of the early Kevin Butler ads. Today, I saw the first advertisement in this new campaign, and it blew me away in terms of creativity and execution!
The full ad is shown below:
While a "love letter" to the gamer in the form of a TV commercial doesn't make up for losing tens of millions of people's Credit Card information, reminding people of why they love to game is a great first step towards bringing back our business. The advertisement above features many of the most beloved characters in the PlayStation 3 library giving heartfelt thanks to the efforts of one valiant gamer for bringing their stories to life and helping them through their greatest perils.
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Tags:Sony, PlayStation, PS3, PSN, Uncharted, Nathan Drake, God of War, Infamous, Metal Gear Solid, Konami, Solid Snake, Ezio, Assassin's Creed, Ubisoft, Chell, Portal, Valve, Final Fantasy, Square-Enix, Nathan Fillion