If you're a fan of college sports video games, then you've probably already heard that in the middle of May, the NCAA announced that it would be convening a special group to re-examine the issue of student-athlete compensation for the use of their name and likeness. Lawsuits from former players whose likenesses were being used in college games without their permission (let alone compensation) is the reason that companies like EA and 2K Sports had to stop releasing new college football and basketball games back in 2012 and 2013.

These issues have been in and out of the courts over the years, with most (if not all) cases being decided in favor of the individual athletes and requiring the NCAA, video game publisher, or both to have to pay damages the athlete. Ever since, the NCAA has refused to lend its license to video games in particular, as they have steadfastly refused to allow players to be compensated on the grounds that they are "amateur" student athletes, even though they are the primary driving force of a multi-billion dollar-a-year industry.

College sports games have been absent for quite a few years now.

Over recent years, the NCAA has been receiving mounting public pressure to pay athletes and/or allow them to profit from the use of their likeness in commercial products, and it looks like they might finally cave to this pressure later this year. We've talked about the idea of college sports games returning in the past, but up till now, it's always been purely speculative. This time is a bit different, however, since the NCAA itself is finally taking some actual action on the topic. No final decision will be reached until October, so it's still entirely possible that the committee will decide to retain the status quo, which will mean no NCAA-licensed video games in the foreseeable future.

I already thought 2020 was shaping up to be a good year for football video games,
even before this announcement from the NCAA!

I am optimistic that the NCAA will decide in favor of allowing players to receive compensation. In fact, I think this could actually be a brilliant -- and somewhat insidious -- decision by the NCAA. On the one hand, it allows them to license their brand to video game, which would provide a revenue stream for the NCAA. Secondly, it allows the players (the popular ones, anyway) to get paid, which may quell much of the popular demand for the NCAA themselves to pay athletes a salary.

Lastly, based on what I've read about the proposed rule changes, the deal would allow the license-holder of the game or the manufacturer of the paraphernalia holding the athlete's likeness and/or name to pay the athlete directly. Which means the NCAA isn't actually the one paying the athletes. The athletes are getting paid with someone else's dollar. It would, thus, allow the NCAA to save face by continuing to pretend that they are facilitating an "amateur" sport".

In fact, the NCAA's official statement flat-out says:

"... the group will not consider any concepts that could be construed as payment for participation in college sports. The NCAA’s mission to provide opportunity for students to compete against other students prohibits any contemplation of pay-for-play."

It's a kind of cop-out win-win-win for the NCAA, so it's actually kind of amazing that they didn't consider doing this sooner.

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