Red Dead Redemption II

It appears that 2k is pulling a thoroughly dickish move with regard to the release of the highly-anticipated Red Dead Redemption II. They are not distributing it to small, independent game stores until a week after release. The game is scheduled to release on October 26 (4 days from now, as of the time of this writing), but mom & pop game shops likely won't receive it until at least November 7! The game will be available for digital download on the scheduled release date of October 26, and it will even be available at large corporate retailers like Target, Wal-Mart, Best Buy, and Game Stop. But if you have a favorite little indie game shop, you'll have to wait more than a week to play this game-of-the-year candidate.

What is 2K's reason for this move? Well, from what I've read, the reason is not entirely clear. 2K is citing production delays and supply issues for the discs. Even people who pre-ordered the game from the affected shops will not be receiving their copies on time, which completely negates the purpose of a pre-order, and highlights just how absurd the process is. In an age of digital distribution, pre-orders are practically moot. But even when a game is sold physically (and sells a crap ton of pre-orders), it still might not be available to you! So why bother pre-ordering?

To be honest though, I don't care what 2K's reasons are. If this genuinely is an issue with production of the discs, then 2K should have either:

  1. Reduced the number of units delivered to all retailers, regardless of size, or
  2. delay the release of the game (including online sales) a week.

A minor delay into early November would not be that much of a hit on the game's sales. It not like they'd be missing the revered holiday launch window.

At the very least, they should have provided any and all pre-order copies to the stores that sold pre-orders.

The cynic in me can't help but suspect that this is some deliberate move by 2K to harm independent game retailers. Perhaps they want even more control over the release process of their games, and independent retailers are much harder to control than massive corporate entities. Or maybe they calculated that any losses from those independent stores would be offset (either partially or in full) by online sales in which the publisher does not have to split money with the retailer.

In any case, we're living in an age when independent shops are struggling to survive against the monopolies of corporate retailers like Wal-Mart and Best Buy, and against the online retail juggernauts like Amazon (and the online storefronts of companies like Wal-Mart and Best Buy). Withholding highly-anticipated product from such shops (while still delivering it to their corporate competitors) is outright cruel and unforgivable. That is true whether the withholding is being done maliciously or not.

All those stores that sold pre-orders, promoted the game with posters and cardboard cut-outs, and merch sales -- probably all at the expense of the store owner! -- are completely screwed. Loyal customers will hopefully wait and buy the game a week later, but most customers will probably cancel their pre-orders and take their money elsewhere. I implore you to wait till November 7 and buy the game from a small, local, independent game store! Show 2K that this behavior is unacceptable business practice! Or just don't buy the game at all...

As for me: unless 2K back-tracks and does, in fact, deliver the game to independent retailers, I will not be buying a new, retail copy of Red Dead Redemption II! Instead, I will wait a week or two and see if I can get it used off of eBay (or a local independent retailer). I will stand in solidarity with independent retailers and their customers. As such, any review that I write for it will necessarily be late -- even by my standards... And even if it turns out to be the best game that I've ever played, I will not be trading it in for a new copy of the game, or recommending it to any friends, as is my usual practice.

2K, you just lost a sale.

[More]
Grid Clock Widget
12      60
11      55
10      50
09      45
08      40
07      35
06      30
05      25
04      20
03      15
02      10
01      05
Grid Clock provided by trowaSoft.

A gamer's thoughts

Welcome to Mega Bears Fan's blog, and thanks for visiting! This blog is mostly dedicated to game reviews, strategies, and analysis of my favorite games. I also talk about my other interests, like football, science and technology, movies, and so on. Feel free to read more about the blog.

Check out my YouTube content at YouTube.com/MegaBearsFan.

Follow me on Twitter at: twitter.com/MegaBearsFan

Patreon

If you enjoy my content, please consider Supporting me on Patreon:
Patreon.com/MegaBearsFan

FTC guidelines require me to disclose that as an Amazon Associate, I earn from qualifying purchases made by clicking on Amazon product links on this site. All Amazon Associate links are for products relevant to the given blog post, and are usually posted because I recommend the product.

Without Gravity

And check out my colleague, David Pax's novel Without Gravity on his website!

Featured Post

The Humanity of NCAA Football's In-Season RecruitingThe Humanity of NCAA Football's In-Season Recruiting08/01/2022 If you're a fan of college football video games, then I'm sure you're excited by the news from early 2021 that EA will be reviving its college football series. They will be doing so without the NCAA license, and under the new title, EA Sports College Football. I guess Bill Walsh wasn't available for licensing either? Expectations...

Random Post

Ultimate General: Civil War tests whether a nation shall long endureUltimate General: Civil War tests whether a nation shall long endure09/12/2017 I've asked on numerous occasion for Creative Assembly to build a Total War game based on the American Civil War. I thought for sure that Total War: Shogun 2's second expansion Fall of the Samurai -- with its focus on industrialization, trains, telegraphs, gatling guns, and ironclads -- was setting the series up for a Civil War...

Month List

Recent Comments

Comment RSS