Red Dead Redemption II

It appears that 2k is pulling a thoroughly dickish move with regard to the release of the highly-anticipated Red Dead Redemption II. They are not distributing it to small, independent game stores until a week after release. The game is scheduled to release on October 26 (4 days from now, as of the time of this writing), but mom & pop game shops likely won't receive it until at least November 7! The game will be available for digital download on the scheduled release date of October 26, and it will even be available at large corporate retailers like Target, Wal-Mart, Best Buy, and Game Stop. But if you have a favorite little indie game shop, you'll have to wait more than a week to play this game-of-the-year candidate.

What is 2K's reason for this move? Well, from what I've read, the reason is not entirely clear. 2K is citing production delays and supply issues for the discs. Even people who pre-ordered the game from the affected shops will not be receiving their copies on time, which completely negates the purpose of a pre-order, and highlights just how absurd the process is. In an age of digital distribution, pre-orders are practically moot. But even when a game is sold physically (and sells a crap ton of pre-orders), it still might not be available to you! So why bother pre-ordering?

To be honest though, I don't care what 2K's reasons are. If this genuinely is an issue with production of the discs, then 2K should have either:

  1. Reduced the number of units delivered to all retailers, regardless of size, or
  2. delay the release of the game (including online sales) a week.

A minor delay into early November would not be that much of a hit on the game's sales. It not like they'd be missing the revered holiday launch window.

At the very least, they should have provided any and all pre-order copies to the stores that sold pre-orders.

The cynic in me can't help but suspect that this is some deliberate move by 2K to harm independent game retailers. Perhaps they want even more control over the release process of their games, and independent retailers are much harder to control than massive corporate entities. Or maybe they calculated that any losses from those independent stores would be offset (either partially or in full) by online sales in which the publisher does not have to split money with the retailer.

In any case, we're living in an age when independent shops are struggling to survive against the monopolies of corporate retailers like Wal-Mart and Best Buy, and against the online retail juggernauts like Amazon (and the online storefronts of companies like Wal-Mart and Best Buy). Withholding highly-anticipated product from such shops (while still delivering it to their corporate competitors) is outright cruel and unforgivable. That is true whether the withholding is being done maliciously or not.

All those stores that sold pre-orders, promoted the game with posters and cardboard cut-outs, and merch sales -- probably all at the expense of the store owner! -- are completely screwed. Loyal customers will hopefully wait and buy the game a week later, but most customers will probably cancel their pre-orders and take their money elsewhere. I implore you to wait till November 7 and buy the game from a small, local, independent game store! Show 2K that this behavior is unacceptable business practice! Or just don't buy the game at all...

As for me: unless 2K back-tracks and does, in fact, deliver the game to independent retailers, I will not be buying a new, retail copy of Red Dead Redemption II! Instead, I will wait a week or two and see if I can get it used off of eBay (or a local independent retailer). I will stand in solidarity with independent retailers and their customers. As such, any review that I write for it will necessarily be late -- even by my standards... And even if it turns out to be the best game that I've ever played, I will not be trading it in for a new copy of the game, or recommending it to any friends, as is my usual practice.

2K, you just lost a sale.

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