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March's announcement that the NFL had granted a license to 2K to make "non-simulation" NFL football games gave many in the football gaming community hopes that the monopoly that EA and Madden have enjoyed for so long would soon come to an end. Well, sadly, that won't be happening anywhere near as soon as we may have hoped -- if ever. Yesterday, EA and the NFL agreed to extend the "simulation football" exclusivity deal through 2026.

There was hope that the NFL was perhaps becoming unsatisfied with Madden's declining review scores and slumping sales, and that they were opening a door to grant a simulation license to 2k when the EA exclusivity deal expired in 2021. But that won't be happening now, unless EA does something egregious enough to warrant the NFL backing out of the contract or claiming that EA is in breach of contract. I wouldn't hold my breath for that though.

By the time this extended exclusivity contract expires (in 2026), EA will have enjoyed a lack of competition for 22 years, I will be older than 40, and an entire generation of adults (old enough to legally drink alcohol, smoke cigarettes, and gamble) will have grown up without ever knowing an NFL video game other than Madden, because the last NFL-licensed simulation football video game was released to store shelves before they were born.

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