We've been hearing all year that the "analytics" say that going for it on 4th and short situations results in (on average) more points and more wins, compared to punting or kicking a field goal. The fad for the past few years has been for teams to more frequently attempt to convert 4th and short situations, even when they are not in "comeback mode". More and more teams are refusing to punt the ball from inside the opponent's 50 yard line, or to kick chip shot field goals from within the opponent's 5. So far, this has been working out for teams more often than it has back-fired.
I've been a vocal opponent of these overly-aggressive play calls throughout the entire season, and have been insisting that these decisions are going to start to bite teams in the ass. That finally happened in the NFC Championship game, when the Detroit Lions found out the hard way that maybe they should have just taken the points.
The Lions refused to kick field goals on 2 separate occasions in the 2nd half. On both occasions, they failed to convert the 4th down. They left 6 points on the board, and they ended up losing the game (and their hopes of going to the SuperBowl) by 3 points.
In the 3rd quarter, after the Lions left the first 3 points on the board, I told the people watching the game with me that I thought this was the wrong move. The 49ers had scored a field goal with their first possession of the 2nd half to reduce the Lions' halftime lead from 17 to 14. Had the Lions simply kicked the field goal (and made it), they would have kept parity with the 49ers and maintained their 3-score lead. When they opted to leave the 2nd 3 points on the board, the Lions were only down by 3. That field goal would have tied the game, or it would have taken the lead if the Lions had already made the previous field goal.
The Lions left 3 points on the field twice, and lost the NFC Championship against the 49ers by 3 points.
The Lions lost the NFC Championship because their coach, Dan Campbell, dogmatically obeyed the analytics. I would have hoped that Dan Campbell would have learned this lesson after the failed 2-point conversion shenanigans against the Cowboys that cost the Lions the number 1 overall seed. But he didn't. He doubled-down. They lost out on the opportunity to host the NFC Championship game, which probably would have made all the difference for them. And now they've lost their chance at going to the SuperBowl.
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