FROM Soft has an erratic track record with how cryptic it can be to find the DLC in the Dark Souls and Bloodborne games. The first Dark Souls required an absolutely arcane process that you'd probably never discover if you didn't already know how to do it. Dark Souls II apparently had its three DLC planned form the beginning, as the vanilla game included shrines for accessing each DLC - at least one of which is in plain view and can't be missed. Bloodborne put a prompt on the screen telling you where to go, but accessing the DLC still required the player to counter-intuitively interact with a specific entity in the game world. And Dark Souls III's first DLC added a character that you could talk to who teleported you to the DLC.

So how would The Ringed City implement its entrance to the DLC? Would it require some arcane process of killing optional enemies in optional areas? Would a dialogue box just pop up to tell the player where to go? If you ask me, The Ringed City might have the laziest and most boring access point of them all. An extra bonfire just appears at one of two specific points, which teleports you to the new area. It makes the whole thing feel like a very detached afterthought.

If you don't want to wait till the end of the game, you can access the DLC early by beating Ariandel.

If there's one common thread for the DLC, it's that it always requires the player to be teleported across space and/or time. Continuing that tradition is disappointing. I was really hoping for the DLC to be integrated into the actual game world -- that it would reveal some previously-blocked-off path in some obscure or interesting region of the map that would simply allow the player to walk to the DLC, thus revealing the game world to be much larger than originally believed. Like maybe defeating the Stray Demon gatekeeper above Farron could have opened the gate and revealed a path to the DLC. Or the Kiln of the First Flame could have a new path leading down into the Dreg Heap. Or you could descend into the chasm below the Profaned Capital. Something like that.

Maybe as a fun easter egg for fans, the access point could have been hidden behind a statue sitting behind Andre the Blacksmith in Firelink Shrine. But no, it's just an extra, out-of-place bonfire. Further, the fact that this expansion is an extension of the plot from Ariandel, and the very anti-climactic nature of Ariandel, makes it seem like Ariandel should have been the first act of this expansion, but was separated out into its own expansion for ... whatever reason...

FromSoft has a pretty amazing track record with the DLC expansions for its Dark Souls and Bloodborne games. Heck, the Crowns Trilogy expansions basically save Dark Souls II from being completely dismissable within the Souls library. Needless to say, expectations for a Dark Souls III expansion were pretty high. Maybe they were too high, as FromSoft sadly seems to have really misfired with Ashes of Ariandel.

Is this mid-game content, or end-game content?

My primary problem with this expansion is that it has wildly erratic difficulty. It breaks with the tradition of having a very obscure access point, and so it's very easy to access very early in the game. It's basically un-missable. There are no arcane hoops to jump through this time, nor is it so obscurely-hidden that From needed to include a dialogue box to tell you where to go. Instead, there's simply an NPC in an area of the game that is accessible fairly early in the game. Talk to this NPC, and he'll transport you to the Painted World of Ariandel.

The developers recommend facing "the depths of Lothric Castle" before playing the DLC.

Once you enter Ariandel, you'll find a pair of developer hints. One reads "Before one faces the painting, one should face the depths of Lothric Castle.", and another claims that only the mighty will survive. So clearly, this area is intended to be late-game content (as you're recommended to have already beaten Lothric Castle and/or Oceiros' Garden). But take a few steps into the DLC, and you'll find some pretty simple basic enemies. The followers of Farron are easily beatable by any mid-level character. Some of them can throw spears at you while hidden behind the blinding snow while you're dealing with their comrades in melee. I didn't have too much trouble dealing with this though, as the melee enemies can be easily kited away from the ranged ones.

The wolves are pretty weak and are only tough if the whole pack gangs up on your or if the camera wigs out while they are jumping around. A level 50 or 60 character would probably have little trouble with these enemies. To From's credit, these wolves are actually pretty fun to fight. They aren't nearly as obnoxious as the dogs that have driven me nuts in previous games.

Most of Ariandel's enemies are pretty easy for mid-game characters
as long as you don't let them swarm and overwhelm you...

But then there's the Millwood Knights and Corvian Knights, which feel like they require the player to be closer to the 80-100 range. Seriously, there's like a 40-level difference between the enemies that you'll encounter in this level, and that's pretty ridiculous. Some of the Millwood Knights guard some fancy optional weapons and an optional area, but the other Millwoods and the Corvian Knights are placed along the necessary paths of progress. You have to fight them. Or at least try to run past them.

The Corvian Knights are a particular pain in the ass...