While the federal government continues to dive head-first into inept authoritarianism (which I will continue to say, while the government still allows me to say it), at least state governments are still occasionally doing what they are supposed to do. Earlier this week, the state of California passed a new law requiring streaming services such as Netflix, YouTube, and so forth to limit the volume of ads to be no louder than the volume of the actual content.

This may seem like a minor thing that shouldn't need legislation. Which is true. It really should not require legislation, as streaming services and advertisers should have known to self-regulate this to begin with -- especially considering that there is already a similar law for broadcast TV and radio! But then again, when does corporate self-regulation ever work? But even though this bit of self-regulation would seem like common sense, this has been a massive pet peeve of mine for years, and it still had to come down to a government regulating it.

I'm sure I'm not the only one who gets frustrated by having to turn the TV volume up almost as high as it will go, just to be able to hear and understand dialogue in a movie or TV show, only to have an ad come on and deafen me, almost blow out my speakers, shake the house, and wake up any family who are sleeping. I've been ranting and complaining about this privately, at home, for years (and have probably posted complaints about it online a few times). Now, it appears, that streaming services might finally have to address the problem.

The new California law doesn't go into effect until July of 2026, and I don't live in California, so I might still be waiting a long time to see this change in my own personal TV and movie streaming experience. In fact, it might never change at all. But I am hopeful that it will. It is quite common for corporations to implement state regulations in their products and services for all states or jurisdictions. This is because it's often simpler and cheaper to just apply the change everywhere, rather than have to have different versions for different jurisdictions. So if YouTube, Netflix, and so forth have to develop an algorithm to match the volume of ads to the volume of content, there's a good chance that new code will be applied to all their content everywhere; rather than having to specifically check and apply it only if the viewer is in California.

So there's a strong chance that, even though I don't live in California (and many of my readers probably don't either), we will all benefit from this new California law.

Thank goodness for California!

I haven't had a good rant on this blog for a long while. At least, not one that isn't part of tearing apart a terrible game in a review. But I have something that's been really grinding my gears throughout all of 2016, and I need to say something about it: I really dislike advertising. I have an especially intense dislike of internet advertising practices. It's not the ads themselves that get on my nerves; it's the ways in which websites and advertisers chose to deliver them. So many websites are crammed full of ugly, intrusive, and obnoxious ads that really hurt the experience of the user trying to actually view and navigate the website.

Streaming services like Comedy Central insist on crashing the video in the event that there's even the remotest hiccup in loading one of the five advertisements that it must play during the four advertising breaks that it includes in its half-hour episodes. I routinely run into issues in which the pre-episode ads fail to load, and so the whole episode refuses to load, and I have to ctrl-F5 to reload the page until it selects a set of five advertisements that actually work. But then it gets to one of the mid-episode commercial breaks, and even if the advertisements do load and play, the actual episode refuses to continue. Sometimes, I can hit the "rewind 10 seconds" button to fix the problem. Other times, I once again have to ctrl-F5 to reload the page, sit through the pre-episode ads again (hoping they don't cause yet another failure), then skip past the ad break in the timeline, watch the mid-episode ads (and hope that they don't also fail), and then maybe I can continue watching the content. This is why I haven't seen an episode of The Daily Show in a couple months and have no idea if new host Trevor Noah has finally hit a stride yet. I have similar issues with CBS steaming, which is why I also haven't been able to watch much of Stephen Colbert's new late night talk show. Sorry Stephen, I love you, but CBS apparently doesn't want me to watch you.

Issues with Comedy Central's ad-delivery abound: ads play over the actual content, their failure to load
prevents the content from playing, they have multiple ad breaks and not enough unique ads to fill them, etc.

To make matters worse, Comedy Central and CBS often doesn't even have enough distinct ads to fill up all these advertising breaks. I often see the same three or four ads in every ad break. Sometimes, the same exact ad will play back-to-back during the same advertising break!

Is this supposed to be punishment for not watching the show on cable TV? I actually do (at the time of this writing) have an active cable subscription, and that subscription does include Comedy Central and CBS. I could easily just DVR episodes of The Daily Show or Late Show with Stephen Colbert and watch them at home, but I prefer to watch them during my sit-in lunch breaks at work because it's just a more efficient use of time. Or at least, it would be, if it ever actually worked. Heck, on the DVR, I can just skip past the damned ads. I can't do that when streaming on the internet.

Comedy Central is far from unique in this regard. I've already pointed a finger at CBS as well, and this is one of the reasons that I'm not happy about Star Trek: Discovery being exclusive to CBS All-Access. I really don't want to pay for a streaming service to watch one show! Especially if it's still going to contain content-breaking advertisements that prevent me from even watching the show that I'm paying to watch...